As countries in the Horn of Africa, and more recently in the Sahel region, continue to grapple with the challenge of food and nutritional insecurity, professionals in charge of developing and implementing policies and strategies to address the problem need to be able to effectively communicate these strategies to various audiences.
The UN Food and Agricultural Organization (FAO) has published a communications toolkit to help food security professionals to do just that.
Below is the abstract:
Food security professionals increasing realize that they must use communications strategically for their work to have a maximum impact. While most organizations have invested heavily in food security analysis and research, many still need to enhance their communications to ensure their findings reach their intended users and action is taken.
This toolkit is geared to helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influencing food security policies.
The toolkit also looks at specific information products such as policy briefs, reports and early warning bulletins, and suggests ways to structure and improve them. A section on writing effectively, which focuses on grammar and style, makes sure that written documents are easy to read.
Finally, the toolkit gives tips for using the internet, social media and Web 2.0 tools as these technologies offer unprecedented opportunities for engaging in two way dialogues with global audiences. The toolkit also includes readymade templates and dozens of tips and tricks distilled from many years of experience.
While aimed at professionals working in food security related fields, the lessons in this toolkit can easily be applied to many other fields.
The communications toolkit may be downloaded at this web page: http://www.fao.org/docrep/014/i2195e/i2195e00.htm?utm_source=twitter&utm_medium=tweet&utm_campaign=knowledge